The travel industry is full of "perishable inventory" (and no, I don't mean just food). Perishable inventory refers to goods or services that lose all their value after a specific time passes. For example, if a plane doesn’t sell a ticket, the potential income for that seat is lost the moment the flight takes off, with no chance to recover it. The same applies to accommodations such as hotels and hostels. If the night passes without selling a room or bed, the revenue opportunity for that night is gone.

Remember, the travel industry aims to be hospitable. They want happy customers, good experiences, and positive reviews. Because of this, and the fact that their goods are perishable, there’s a chance customers can get an upgraded experience for FREE.

Upgrades could include a bump from economy to business class on a flight or an upgrade from a dormitory bed to a private room at a hostel. They may also come with perks such as extra attention at hotel check-ins or additional snacks on a flight.

It’s easy to assume that those who get free upgrades are frequent travelers or wealthy individuals. However, that’s not always true. A recent study from the Journal of Experimental Psychology shows that there is a simple way to increase your chances of getting an upgrade in the travel industry. This is true even for Travel Backpackers! Your chances improve simply by wearing the color RED on your day of travel.

How to Increase Your Chances of Free Upgrades on Flights

The Psychological Impact of Wearing Red

When thinking about backpacking fashion, wearing red might not be your first instinct. In fact, backpackers are known for dressing modestly, often packing neutral-colored clothes that are easy to mix, match, and layer. They’re usually advised to blend in with locals, avoid drawing attention, and not show valuables while traveling. However, there are several psychological reasons why wearing red can make a difference on your travel day, and a simple red t-shirt can easily do the trick.

Grabs Attention

One of the main psychological effects of red is its ability to grab attention. The color red is visually stimulating and stands out in crowded environments like airports and train stations. Wearing red makes it more likely for airline staff or gate agents to notice you.

You’ve probably heard that red cars are more likely to get pulled over by the police. Well, the same concept applies to travelers—red grabs attention.

Increases Perceived Attractiveness

Research has shown that red is associated with increased attractiveness. A study published in the Journal of Experimental Psychology found that individuals wearing red were perceived as more attractive and desirable. This effect applies to both men and women, with red symbolizing dominance, confidence, and passion. For travelers, wearing red could make you appear more approachable and confident, helping you make a positive impression on fellow travelers or staff.

Improves Alertness and Focus

Wearing red may also help keep you alert and focused, which is especially helpful during long layovers or stressful travel situations. The color red has been linked to improved reaction times and cognitive performance, according to research from the University of Rochester. Staying focused while navigating airport chaos can make your experience smoother, unlike other travelers who may be stressed.

Affects How Others Perceive You

The color red doesn’t just affect how you feel—it also influences how others perceive you. Red is often associated with power, authority, and confidence, which can impact how airline or accommodation staff treat you.

You may have heard that wearing a red tie or dress in an interview is recommended because red conveys power and confidence. Like other colors, red evokes specific emotions—blue for trust, purple for creativity, etc. In marketing, colors play a crucial role in how products and people are perceived.

Increases the Chances of an Upgrade

Wearing red has been shown to increase your chances of receiving an upgrade while traveling. As mentioned earlier, studies have found that red is associated with higher status and dominance, traits that can subconsciously influence how staff treat you. While it’s not a guaranteed upgrade, the psychological effect of red can increase your odds of receiving a perk, whether it’s a seat upgrade or extra attention at check-in.

The color red doesn’t need to be worn on a fancy article of clothing. Simple red t-shirts, bandanas, or even lipstick can make a difference, according to studies from the Journal of Experimental Psychology.

 

Practical Ways to Incorporate Red into Your Travel Backpacking Gear

You don’t need to overhaul your entire travel wardrobe to benefit from the color red. In fact, you shouldn’t. Backpackers may want to stand out to airport or hotel staff, but blending in with locals while walking around foreign cities is often the smarter move.

Here are simple, practical ways to add red to your backpacking gear:

Outerwear

A red jacket or raincoat is a smart choice for backpackers. Not only does it stand out, but it also makes you visible during hikes, urban exploration, or nighttime transit. Choose a lightweight, packable jacket that’s easy to stow when not in use.

Simple T-Shirts

Classic tees are essentials for any backpacker. A red shirt can make you more noticeable, whether you’re navigating a crowded street market or a remote bus station.

Accessories

Red accessories, like a neck gaiter, bandana, or beanie, can add a pop of color without taking up valuable space in your pack.

Backpacks

A red travel backpack or daypack stands out in busy stations or hostels, helping you keep track of your belongings in crowded areas.

 

Red Is the Travel Backpacker’s Secret Advantage

Backpackers may not get upgrades due to wealth or VIP status, but they can increase their chances simply by being noticed. Wearing red is a psychological and practical tool that can elevate your travel experience. With red’s ability to grab attention and enhance how others perceive you, it can become a valuable asset in your travel toolkit. Remember, you'll be one of the thousands of people that workers in the travel industry see on a given day, that simple red shirt or scarf could be the reason they remember you and upgrade your experience.